The Edwards Baking Company was founded in 1950 by namesake Tom Edwards as a small retail bakeshop in Atlanta, Georgia. The Edwards family delivered a variety of baked goods to local restaurants, schools, and hospitals. Due to the success of the dessert business, Mr. Edwards decided to focus solely on producing pies. During the 1960s, Edwards introduced frozen pre-baked pies that were sold to retail stores. The success of the Lemon Meringue Pie led the company to expand to other crème pie varieties. In the late 1970s, the Edwards Baking Company introduced a line of individually packaged pie slices enabling consumers to indulge in their favorite pie one slice at a time.
Schwan’s Company, parent company of Schwan's Consumer Brands, Inc., purchased The Edwards Baking Company in September, 2001. Today the makers of EDWARDS® products are still committed to providing consumers with convenient, great-tasting frozen desserts made with premium, high-quality ingredients. We even prepare, bake and crush our own cookies on site to make the freshest cookie crust possible in our delicious whole crème pies and slices. The EDWARDS® brand stands for exceptional indulgences made effortless. EDWARDS® desserts are found in grocer's freezers nationwide and are sold as whole pies and in convenient individual servings.