OUR STORY
THE DESSERTS Dessert Lovers LOVE. Every dessert should be an amazing experience worthy of celebrating life’s special moments. With every bite, you can taste how our passion shines through in everything we do. The Edwards Baking Company was founded in 1950 by namesake Tom Edwards as a small retail bakeshop in Atlanta, Georgia. The Edwards family delivered a variety of baked goods to local restaurants, schools, and hospitals. Due to the success of the dessert business, Mr. Edwards decided to focus solely on producing pies. During the 1960s, Edwards Baking Company introduced frozen pre-baked pies to retail stores. In the late 1970s, the Edwards Baking Company introduced a line of individually packaged pie slices enabling consumers to indulge in their favorite pie one slice at a time.
Schwan’s Company, parent company to Schwan's Consumer Brands, Inc., purchased The Edwards Baking Company in September 2001. Today the makers of EDWARDS® products are still committed to providing consumers with convenient, great-tasting frozen desserts made with premium, high-quality ingredients. We even prepare, bake and crush our own cookies on site to make the freshest cookie crust possible in our delicious whole crème pies and slices. The EDWARDS® desserts brand stands for exceptional indulgences made effortless. EDWARDS® desserts are found in grocer's freezers nationwide and sold as whole desserts and many come in convenient individual servings.